Blue Flower

While hard as it can be, nevertheless letting choose of your site designing thoughts and listening to the customer could possibly be of gain in the long run.

I know whatever you are saying, you’ve been in the internet designing business long enough to learn what functions and wont doesn’t, what would my personal customer understand? Well following approaching website creation in the same manner, I’ve unfortunately acquired no different choice but to give in to my finest laid plans and conform to the would like of my customers.

Structure of good websites usually means it has to be attractive to the eye, as well as being totally functioning with regards to Search Engine rewards, but ultimately it must screen professionalism for the purpose of the business displayed.

Making sure that you comply with W3C Standards (W3C Markup Validation Service) with respect to both HTML and CSS validation is definitely paramount to good design and style and development (but not necessary for good Yahoo PR, I will discuss in later posts), so when making we decide to use basic HTML formatting and CSS text font like Tahoma 11pt, for making neat easy to read text and nice site image designs.

I will list some cases of where letting get has benefits for each involved and how in some circumstances actually led to little or no online traffic for the website.

Case Study 1 . Architectural Firm flash and font concerns

Our client wanted the usage of Flash elements to display a variety of architecture photos with a pleasant fade among images and changes to basic CSS Typeface used Tahoma 11pt font and replace by Century Gothic 11pt, which is used in all their particular logos and architecture style work.

As most would know sneaking in Flash data files into your website results in W3C Validation undefined source failing, thus object rendering the site Invalid Markup. Following explaining this kind of, the customer thought the need to have a very good graphical show style image far outweighed the importance of quality valid HTML Transition Markup. To them the looks and notion of their web-site to their consumers was much more advantageous than complying together with the W3C.

In addition , that they wanted the Century Medieval font rather than Tahoma. By simply design Hundred years Gothic contains a much larger typeface height than Tahoma and when used increased the webpage height bigger than when using Tahoma thus leading to the site showing with scroll bars the moment view below 1024 a 768 quality, where recently it built in the whole webpage perfectly.

Finally the customer realized the desired affects they wished and in the long run it is the buyer who often knows finest.

Case Study 2 . Field supplier becomes boxed in

Our client had began a new business supplying card boxes for the purpose of moving and packing. They wanted a straightforward site with heavy graphical image components and little or no text on the home page.

Trying to explain to the customer the role of text structured search engines benefits and that having no readable text at the home page would limit their visibility, that they choose style over effects. Why you may ask will a company limit their likelihood of being available on search engines? Well the question continue to burns around too, but as mentioned before the customer constantly knows best and the decision was entirely theirs to make.

Their school of thought was simple, their website was merely to be employed as a referrals guide not the source more business, because their marketing strategies can be enough to garner frequent business.

To this day I still wonder why they limited their marketability and in particular their website which is definitely online and could be searched constantly of the day.

Consequently in summary the best laid plans of rats and guys (well in such a case web designers) can be a complete waste of good management since what I possess stated almost all along the fact that the customer at all times knows greatest and finally they are the types paying for the service so sometimes it may be best to put together your firearms and agree defeat.