While hard as it can be, nevertheless letting move of your site designing suggestions and listening to the customer may actually be of advantage in the long run.
I know whatever you are saying, you have been in the world wide web designing organization long enough to grasp what functions and wont doesn’t, what would my customer find out? Well following approaching web design in the same manner, I have unfortunately acquired no different choice but to give in to my best laid programs and conform to the wishes of my customers.
Development of good websites usually means it has to be appealing to the eye, and being totally functioning just for Search Engine benefits, but finally it must display professionalism for the business displayed.
Complying with W3C Standards (W3C Markup Agreement Service) meant for both HTML and CSS validation is certainly paramount to good design and style and coding (but not required for good Yahoo PR, I will discuss in later posts), so when designing we like to use bottom HTML formatting and CSS text font like Tahoma 11pt, to create neat readable text and nice web page image layouts.
I will list some cases of where letting travel has rewards for both parties involved and how in some instances actually led to little or no online traffic for the web site.
Case Study 1 . Architectural Firm flash and font concerns
Our consumer wanted the use of Flash factors to display a couple of architecture photos with a fine fade among images and changes to main CSS Font used Tahoma 11pt typeface and replace by Century Gothic 11pt, that is used in all their very own logos and architecture design work.
As most would know embedding Flash data files into your webpage results in W3C Validation undefined source failure, thus copy the site Broken Markup. After explaining this, the customer felt the need to have a nice graphical thumb style photo far outweighed the importance of quality valid HTML Transition Markup. To them the looks and understanding of their webpage to their buyers was a lot more advantageous than complying considering the W3C.
In addition , that they wanted the Century Medieval font rather than Tahoma. By design 100 years Gothic incorporates a much larger typeface height than Tahoma then when used improved the page height bigger than when using Tahoma thus resulting in the site showing with browse bars once view within 1024 a 768 resolution, where recently it built in the whole site perfectly.
Worth the customer obtained the desired affects they preferred and in the end it is the customer who definitely knows best.
Case Study 2 . Box supplier becomes boxed in
Our client had began a new business supplying cardboard boxes for the purpose of moving and packing. That they wanted www.thisisguides.com an easy site with heavy graphic image components and little or no text relating to the home page.
Explaining to the customer the role of text depending search engines results and that having no understandable text within the home page would probably limit all their visibility, they choose style over results. Why you could ask may a company limit their probability of being available on search engines? Very well the question even now burns around too, but since mentioned before the customer constantly knows finest and the decision was solely theirs to build.
Their school of thought was basic, their website was purely to be used as a research guide certainly not the source of extra business, his or her marketing strategies will be enough to garner continual business.
Today I nonetheless wonder for what reason they limited their marketability and in particular their website which is definitely online and may be searched constantly of the day.
Thus in summary the best laid plans of mice and males (well in this instance web designers) can be a utter waste of good management while what I include stated each and every one along that your customer usually knows ideal and in the end they are the ones paying for the service hence sometimes it has best to lay down your guns and acknowledge defeat.